FINAL VIDEO!!

FINAL MAGAZINE ADVERT!

FINAL DIGIPAK!

This is my disk design. Obviously the CD would be round, but I was unable to crop around it to place it into my blog.

Evaluation : Question 4

How did you use new technologies in the construction, research, planning and evaluation stages?

YouTube was the main website in helping my creativity and research as i was able to look at  different music videos and tutorials which would be able to help me and make my music video look more proffessional and 'put together'.

Google was a close contented for the top spot, but i used google for researching about digipaks, magazine adverts and music videos. It also helped me to evaluate magazine adverts and digipaks as i would be able to get the images off of the inernet and copy and paste the images straight into where i was typing and analysing them.

To shoot the shots for the music video, we used some of the schools cameras which we allowed to rent out and use to complete the music video, advert or the digipak. On the subject of cameras, when we didnt have the school cameras, if we need to do a little test shooting, we got out our phones, ipods or our own ammateur cameras and did a few shots, this allowed us to keep and library of shots thatg we either knew we wanted to use or shots that we liked.

Evaluation : Question 3

What have you learned from your audience feedback?

Audience feedback was very helpful as the audience pointed out where and how we could improve our media products making the more affective and improve them to the standards our audience would like to see as a finished product. They also gave us some positive feedback about what parts they enjoyed and thought should be kept the way they are. Feedback gives you an idea about what how you can change something on your piece.

In the music video, we had a few different casts to begin with. This changed because as filming continued, some of the cast could not be at every filming or could not do the music video at all any more. This made us change the cast, but by chnging the cast and picking new actors for both the narrative sections and new actors for the band shots,it improved our video. I say it improved our video because to begin with, to pick our cast we looked around the class room and picked 3 random people for the band shots. The same for the narrative sections. We took a few test shots and let some of our peers have a look and comment on what we have filmed. Our peers said that they did not think there was enought connection or chemisty between the actors. This encouraged us to pick new actors, and those actors are the guys in the band shots, Harry Stone, David Schooling anf Phillip Williams, and in the narrative shots we picked Charlie Mckenzie and Amy Moughton. These two aspiring actors were perfect for our music video as they were friends in school, it helped massively to create a sense of a realationship. Their chemistry was bnrilliant and it looked real.

With my digipak, I evaluated a couple of existing preffessional digipaks, this allowed me to get an understanding of what I was really meant to be putting onto the document. The Lyrics were the thoughest part. I say that because i got conflicting messages coming from audience feedback because they were saying "the text was too small, I could not read it", and some others were saying the "text is too big, if it was smaller you would be able to fit more in." . This put me in two minds. Should I, or shouldn't. In the end i chose to not make thee font smaller as on the sceen, the font was a good size. The font size was 7 or something very close to that, but once i had seen the final piece that came from the printer I was worried that the text was too big, and that i should have made it a little smaller so it would make it look more proffessional.

With my magazine advert, they element that was the most difficult for people to accept was the overlayed text. One person said to me, "It looks like you have another piece of work over thee top of it." . This obviously made me think about the overlay carfeully and wether i should take it out. Which would mean i would gain audience likability, but my advert would not be linking in with my groups promotional package.

Evaluation : Question 2

How effective is the combination of your main and ancillary texts?

As a group, we created a style guide in which contains the font we will be using, certain effects we will be using, what will be similar between out individual products and this helped us to make all of our ancillary tasks relate to each other. For my ancillary tasks, i used the same font for the logo.

 

Combining and relating my music video to my ancillarys task was tricky, but not impossible. The image on the front of my digipak and magazine advert are both using the same people as the band in the music video, they are wearing the same clothes and their hair looks that same. I also used similar images on my magazine advert and digipak as the band shots in the music video. This helps the audience to connect with the music video and my ancillary tasks.

Evaluation : Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
 

From researching different music videos from the pop/rock genre we picked up codes and conventions that we could implement onto our music video for The Script. The type of videos we were after were videos that have a parallel narrative running through the whole video. This means that there will be both band shots and narrative shots that show a story. We implemented this by having band shots that run mainly through the chorus's and narrative shots that show mainly through the verses, although this is a little different for the last chorus, where the climax in the narrative story peaks, so you see more of it.

From last year, and looking at magazines, both school and a music magazine, I was able to gain a knowledge of different types of layout and furniture. Although there there is a difference between a magazine cover to a magazine advert I was able to translate some of the codes and conventions. For instance I used a banner that is at the bottom of the advert, which includes places where you would realistically be able to buy the album. On my advert I put Amazon, iTunes and Play.com. This banner gives the advert a more professional look.

I think that the one thing that challenged and almost created a new code and convention was my idea of overlaying text across the products. The over laying text was actually lyrics from songs by the Script, so it wasnt completely random. But by doing this it added dimension to our work as a team as well as individually. It makes the audience or people viewing our work look closer because at first they might be like what is that coving the image, but as they look closer, they will see text overlayed all of our products. This is a code a convention that we used throughout our teams promotional package meaning that which ever one you see on its own, you would be able to connect it back to the others and our promotional package.