Existing product analysis 1

The Script - Nothing

The first shot is pretty abstract. It is of a woman floating in water. Although this is an abstract shot, the audience will be attracted by this as they will want to find out what it is. The shot is from directly beneath her, this adds depth to the video, no pun intended.

One of the next shots is also an abstract shot where what it looks like is a sheet of red fabric being blown accross the cameras field of view to make interesting patterns. The editors of the video also put the shot in a low focus, this draws the attention of the audience and attracts them to watch the rest of the video.

One of the shots is of the lead singer Danny, he is getting the attention of the bartender. The sound of that specific shot has been muted and you are left with Danny asking th bartender for another drink, and the track. This is good as you feel that the video could be what happened last night for Danny in real life. That interests the audience as it makes them feel as if they might be able to see him on a night out.

The handheld shots attract the audience even more as it puts you in the frame of the camera as well as one of the friends in the narrative sections of the video.

The abstract shots seem to be a motif of the video as they continue through the video. The camera is very close to the object adding mystery and wonder.