Style guide

Below is our style guide. This is so across all of the group products, the styles will be the same. It includes  fonts, sizes, colour, layouts and more. We use a sstyle guide because we want each of our products to relate and connect so tthe audience is able to see that they are of a group effort and not individual.

The font that we will be using for our body copy is the ‘Prestige Elite STD’ and the size will be proportionate to the product that is being created. The font that we will be using for the subheadings is ‘Prestige Elite Std’ again but use bold or italic. A size that is suitable to the product. The reason that we have chosen to use this font is because it is similar to the font style used on the logo, this means that the sense of a typewriter is followed throughout the project and becomes a convention of our band.

The colour scheme for the house style that we will be using across the project is black and white, this is because the colours contrast with each other and stand out more to the audience. The music is quite mellow and not a very upbeat song, the lyrics are about a couple just trying to make the relationship work. The colours represent the narrative. Black and white are contrasting colours, they show two sides to the story.

Props – The props include a pregnancy test, the reason that the pregnancy test is being used is to show the loss of innocence; teddy bear, the reason that we are using the bear is to show the childhood, the innocence.

Costumes – It is going to be black and white. This will be white shirts, black shirts, black leather jacket etc. The idea is to have the two members of the couple, one in black and one in white. As the story moves towards the conclusion, we are having the members slowly change to wearing grey, a middle colour that represents that life is not black and white. The band members will be wearing black and white throughout the whole video, showing they are out of the narrative but part of the story. While I was evaluating the pop videos I found that the band members wore black and white, this helps to position the video in the genre by following the conventions.

Locations – House, the house needs to look like a family house, owned by parents. This makes it more realistic, as it follows real life and shows how young the people are. Car, the reason that we are using a car to show the boy drinking being depressed, instead of a bar is because it is more isolated. It emphasises the feeling of depression and sadness. Bedroom, we are going to be using a bedroom, as it is another way of showing isolation, it also makes adds to the sense of innocence and childhood. We are going to be using an isolated area for band shots, this is to help the audience to separate the band from the story.

Photography – The photography is going to include low key lighting, with the three band members next to each other, behind each other etc. We are using low key lighting for the photography as it makes the photo more dramatic, creating intriguing and appealing shadows. The shadows also make the features on the models face stand out, making the photo more attractive. From the research undertaken on the genre, it is also a convention used by many bands.

Existing product analysis 3

The Man Who Can't Be Moved - The Script.

In the beginning of the video, the camera shots are very interesting. It changes from forward facing shots, to shots looking towards the ground and shots looking at the back of him. They are very abstract and attract you to watch the remainder of  the video. When the lead singer, Danny, starts singing, the camera shows his face. This is to act aas if he is saying the lyrics to us, the audience. Which breaks the forth wall, which is an element of the theatre practitioner, Bertolt Brecht. It engages the audience making them feel a part of the video therefore allowing them to empathise with the narrative of the video.

As the video plays, it carrys on showing him walking though the city, retracing his steps maybe, to find the person he is looking for. They show this by using a tracking shot of him croossing the street.

The engagment with the audience continues with the like "if you see this girl can you tell her where i am". in coonjunction with saying this, he looks towards the camera aas if he is saying it to the audience. Therefore keeeping us engaged.

The continued motif of close up shots of his face allows you to  connct and empathise with him. It also enables the producer of the video to make us concentrate on Danny, rather than the member of public walking down the street.

The band shots are set in what looks like an underground car park. This isolated setting is to show both the difference with the character, that the lead singer is playing and the lead singer in the band shots and to separate the narrative and the band shots. In my personal opinion, some of the band shots are a little static and would be better with movment.

One of my favourite shots is one where Danny is singing in the street during one of the narrative sections, the camera pans up and rotates while panning. It adds movement and adds that something special to the video.

Existing product analysis 2

The Script - Before The Worst

The first shot is a panning shot of Danny, the lead singer, walking backstage of an arena. Then the second shot is also a panning shot of the audience seats in the arena. Both of these shots allows the audience to gain understanding of where the video is set and it also sets the motion in the video.

The hand held following shots really make the audience feel as if they are following Danny to the stage going throught the last rehearsals. This make the audience member feel a connection towards him.

A panning shot during the first chorus really sets the scene. It shows the audience watching the video where they are setting the video.

Existing product analysis 1

The Script - Nothing

The first shot is pretty abstract. It is of a woman floating in water. Although this is an abstract shot, the audience will be attracted by this as they will want to find out what it is. The shot is from directly beneath her, this adds depth to the video, no pun intended.

One of the next shots is also an abstract shot where what it looks like is a sheet of red fabric being blown accross the cameras field of view to make interesting patterns. The editors of the video also put the shot in a low focus, this draws the attention of the audience and attracts them to watch the rest of the video.

One of the shots is of the lead singer Danny, he is getting the attention of the bartender. The sound of that specific shot has been muted and you are left with Danny asking th bartender for another drink, and the track. This is good as you feel that the video could be what happened last night for Danny in real life. That interests the audience as it makes them feel as if they might be able to see him on a night out.

The handheld shots attract the audience even more as it puts you in the frame of the camera as well as one of the friends in the narrative sections of the video.

The abstract shots seem to be a motif of the video as they continue through the video. The camera is very close to the object adding mystery and wonder.

Chosen Band & Song

After a lot of debate, as a group we come to the decision of The Script to be our chosen band.

We decided on The Script because their songs are very heartfelt and emotional which we thought was good for a music video. Also, they are very popular at the moment as their songs are high in the charts and their albums have one many awards as the band itself has. Individually, we listened to The Script songs from their albums, 'The Script', 'Science & Faith' and '3', from their begginings to thier latest tracks and it was very hard to pick a song.

Eventually, after listening to all of their published tracks, we decided to use 'For the First Time'. The reason why we picked this song is because it is in the the top 5 most listened to songs by The Script. It has a lot of meaning behind the lyrics aswell.

Chosen Genre

One of the main resons we have chosen the Pop Rock music genre is because it is one of the most popular genres in the world.
The Pop Rock, or Alternative Rock, genre includes some of the most famous and most popular bands such as Coldplay, The Script, The Killers, Nickelback and Greenday just to name a few. This was another incentive to pick Pop Rock. The choice of music style and type is like no other.

Looking forward, the next step is to analyse the bands and make a final decision on the band that we are going to pick. As individuals, Shannon, Harry and I enjoy listening to this genre so picking a band will be tricky but we know that the genre is perfect.

Mood Boards

Together as a group, we put together 3 mood boards containing bands from Pop, Pop Rock and Rock genres. This enables us to have a good undertanding of what types of bands and what sort of music comes from those said genres.

The picture above is showing bands that are associated with the genre of pop.



The picture above is showing bands that are associated with the genre of pop rock.

The picture above is showing bands that are associated with the genre of rock.

With these mood boards it helped us to decide what band to pick from the type of music.

As a group we looked at the pop mood board and decided that we wanted to portray a message and doing a pop music video would be a little too challenging to portray a message.

We kind of thought the same about the rock genre, we thought that with doing a rock music video the message would be overshadowed by the music.

So we focused out time and energies on the Pop Rock genre.