CD Digipak draft 1

This is my first draft for the digipak cover.

Like all the others the band shot will spread across the whole cover. Making it stand out.

The band logo is big and streched across the top of the cover. This allows the lgog to be seen from a distance.

The science and faith will be at the bottom of the cover. This will make it stand out as i will make it so the logo and the title will frame the faces in the picture.

CD Digipak draft 2

This is my second draft for the digiak cover.

Just like my first draft, there will be a band shot spreading over the cover of the digipak.

The Script logo is at the top left hand corner, and the science and faith title is verticle on the right hand side.

This is a very simplistic logo as i allows the picture to speak for itself.

CD Digipak draft 3

This is my third draft for my digipak cover.

Across the whole cover, there will be a band shot. This shows off the band member to the audience and the consumer.
The words written in pencil, "the Script" is also the band logo. The reason why i wrote it in pencil is because i wanted to show the different opacity. Having the logo a different opacity from the background image allows more space for the image but still having the logo.

The science and faith will be at the bottom in a small font but streched across. This will balance the page by making it look fuller.

Magazine advert draft 3

This is my third draft for the magazine advert.

Again, the logo for the band is at the top of the page, it could be considered the mast head of the advert if you like.

The key band image spread across the advert. This allows a better, wider image making the finished advert look even better.

The album cover is in the lower left hand corner. In hindsight this isnt the best place for the album cover, but as a completed piece of work is balances the advert.

The "cover lines" next to the album cover include a rating of the album from a magazine. I chose Rolling Stone magazine as it is a well established music magazine sold nationwide.

The "OUT NOW" part of the cover lines would be a lot bigger, as to fill the space and to attract the audience.

In addition, I could also add a bar at the bottom to advertise where you can buy the album, for instance I could have iTunes, Amazon and Play.

Magazine advert draft 2

My is my second draft for the magzine advert.

The logo for the band is at the top of the page.

The album cover is in the middle of the page. This is the main focus of the eyes of the audience. This is the first place thatg they will be drawn to.

The album name, Science and Faith, is under the album cover. This allows the audience to know what they are looking at and what they potentially might be buying.

The out now right at the bottom of the page would be bigger than what it is on the drafts only because with it being bigger it will obvious to the audience.

Magazine advert draft 1

This is my first draft for the magazine advert.

The band logo is at the top of the page following the convetions of a magazine advert.

The background would be black which is why i would put the picture of the lead singer to the left of the advert. The picture of the lead singer would have a black background too, so when i layer the picture over the background they will merge and look as one.

The album cover will be on the right hand side of the advert. This will make it look as if the lead singer is looking at the album. Admiring their bands work. This idea is very abstract and i am unsure if i will even use it.

In the top right hand corner, i have placed the real bands twitter name. This makes it a lot more proffessional.

Magazine advert analysis 2

This magazine advert is to promote Florence and the machines new album, Lungs. They are from the same genre as the Script but have more of a vintage, old school feel to their music.

• As they have used a serif font, it gives off a vintage feel to the advert.
• The bold white font which is used at the top of the advert makes a bold contrast from the black background. The same with the serif font used as the title of the album.
• The same artwork and font for the band name aswell as the album name for the advert as well as the album cover.

• The vintage looking font also ties in with the option to buy a vinyl copy of the album. Vinyl albums were used before cd's and digital music.

Magazine advert analysis 1

This magazine advert is for the killers. They are from the same genre as The Script.

• The logo on the advert is the same as their band logo. This shows continuity so that the audience are able to relate back to the album.
• The black font they used for "Day & Age" makes it stand out against the purple and white background.
• The white font to the bottom of advert is a sans serif font which stands out against the black background making it easy to read for the audience as the font size is quite small.This is the album that the advert is promoting.
• They have used the same artwork for both, again making it easy for the audience to connect with the advert.
• Their website is at the bottom, centered which allows the audience viewing the advert to find our more information about their new album, Day & Age.

Final logo design.

After analysing a few existing logo's, and ananlysing our other creatations, we came to a design that we all liked and would use on our products that we create.

After creating several logos by our selves, we came to the decision that we liked the handwritten element and the script like element. So we converged them into one logo.

This is our logo that will be used thorughout the promotional package.

It uses many conventions of existing logos, such as the bold black font. This makes it visible from a distance. The font is large making easy to read and identifiable. The font we used for "The Script" was Prestige Elite Standard. This gives the impression of a typewritten script, adding depth to the concept.

"For the first time" is a font called Mistral. It is a handwritten looking font which gives the illusion it is handwritten. This adds a personal touch and feel to the logo which may make a connection with the audience.

We did set "rules" for the logo. What i mean by that is that if it is a light background the font colour would be black. and the opposite if the background was a dark colour, the text colour would be white. This allows the audience to see the logo from a distance whatever the background colour is.

Potential logo designs

The picture below is a collection of our potential logo designs.

From the existing logo analysis, we produced several concept logo designs on the computer. As a group we then decided what logo suited us better. At first we chose the bottom one. But after placing it on drafts we decided against it.

We were all drawn to the middle top logo. We liked the and we liked how it looked on drafts. It adds the personal touch as it looks handwritten.

We were also drawn to the logo on the right at the bottom. The font looks like a typewritten script, which would link in with the band name, The Script. Also, after placing in our drafts it looks the best aesthetically.



Existing logo analysis

 The Coldplay logo is eye catching and interesting. The way they do this is by blocking the letters in, this attracts the audience to looking at the logo.

The black font is striking and bold. It is unlike any other band logo which means they will not be mistaken for anyone else. The contrast between black and white also add another dimension to the logo.

The Killers logo is also black and white, and again this is used to make a contrast and making it easier to be read from far away. The word "Killers" is using a font that is made up of little white round circles. This makes me think of the traditional banners surrounding intimate music venues and broadway shows. . Without listening to any of their music is makes me think they could be a little old fashioned.

  This is the logo for The Script. The background looks like an old, tea stained piece of paper which portray an old maybe traditional style band. The font is bold and black to stand out, it makes it easier to see from a distance attracting the audience. The angular style of the font adds depth to the logo. It makes it more interesting.