Final logo design.

After analysing a few existing logo's, and ananlysing our other creatations, we came to a design that we all liked and would use on our products that we create.

After creating several logos by our selves, we came to the decision that we liked the handwritten element and the script like element. So we converged them into one logo.

This is our logo that will be used thorughout the promotional package.

It uses many conventions of existing logos, such as the bold black font. This makes it visible from a distance. The font is large making easy to read and identifiable. The font we used for "The Script" was Prestige Elite Standard. This gives the impression of a typewritten script, adding depth to the concept.

"For the first time" is a font called Mistral. It is a handwritten looking font which gives the illusion it is handwritten. This adds a personal touch and feel to the logo which may make a connection with the audience.

We did set "rules" for the logo. What i mean by that is that if it is a light background the font colour would be black. and the opposite if the background was a dark colour, the text colour would be white. This allows the audience to see the logo from a distance whatever the background colour is.