This magazine advert is to promote Florence and the machines new album, Lungs. They are from the same genre as the Script but have more of a vintage, old school feel to their music.
- As they have used a serif font, it gives off a vintage feel to the advert.
- The bold white font which is used at the top of the advert makes a bold contrast from the black background. The same with the serif font used as the title of the album.
- The same artwork and font for the band name aswell as the album name for the advert as well as the album cover.
- The vintage looking font also ties in with the option to buy a vinyl copy of the album. Vinyl albums were used before cd's and digital music.
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