Evaluation : Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
 

From researching different music videos from the pop/rock genre we picked up codes and conventions that we could implement onto our music video for The Script. The type of videos we were after were videos that have a parallel narrative running through the whole video. This means that there will be both band shots and narrative shots that show a story. We implemented this by having band shots that run mainly through the chorus's and narrative shots that show mainly through the verses, although this is a little different for the last chorus, where the climax in the narrative story peaks, so you see more of it.

From last year, and looking at magazines, both school and a music magazine, I was able to gain a knowledge of different types of layout and furniture. Although there there is a difference between a magazine cover to a magazine advert I was able to translate some of the codes and conventions. For instance I used a banner that is at the bottom of the advert, which includes places where you would realistically be able to buy the album. On my advert I put Amazon, iTunes and Play.com. This banner gives the advert a more professional look.

I think that the one thing that challenged and almost created a new code and convention was my idea of overlaying text across the products. The over laying text was actually lyrics from songs by the Script, so it wasnt completely random. But by doing this it added dimension to our work as a team as well as individually. It makes the audience or people viewing our work look closer because at first they might be like what is that coving the image, but as they look closer, they will see text overlayed all of our products. This is a code a convention that we used throughout our teams promotional package meaning that which ever one you see on its own, you would be able to connect it back to the others and our promotional package.